Tenor Brings GIF Technology to Bayern Munich
FC Bayern Munich will be bringing GIF Technology to their supporters as the Bundesliga club partners with Tenor. The GIF-sharing platform will bring a stream of new content spanning from on-field performances to behind the scenes.
Soccer News: FC Bayern Munich has partnered with Tenor, the largest and fastest-growing mobile GIF-sharing platform, making it easy for fans worldwide to locate and share GIFs that reflect their passion for the club.
Dozens of FC Bayern Munich GIFs are now available on Tenor, closely aligned with Tenor search terms that help supporters communicate their thoughts and feelings in short, friendly mobile messages.
The partnership, Tenor’s first with a professional sports club, will deliver a steady stream of new GIFs, with content spanning from jukes and weaves on the pitch to goal celebrations and goof-offs behind the scenes.
“In today’s fast-paced, global world, it’s important that we empower fans to celebrate and share FC Bayern Munich across media and technology platforms when and where they want,” said Stefan Mennerich, Director Media, Digital and Communication at FC Bayern. “These GIFs bring to life the team’s most brilliant moments both on and off the pitch. Tenor is uniquely suited to drive usage of this content, leveraging its powerful matching engine and huge scale.”
Tenor makes it easy for its more than 200 million monthly active users to search for and share GIFs across mobile messaging experiences including its own GIF Keyboard app and partners such as Apple iMessage, Facebook Messenger, WhatsApp, Google Gboard, Kik, Twitter and others. Using data from its more than 200 million daily mobile GIF searches, the company has built the Tenor Emotional Graph , which maps the thoughts and feelings people want to convey in mobile messages to the GIFs that help them say it best.
“The FC Bayern GIFs are high-energy and elicit the excitement we know sports fans love,” said Steven Horn, Head of Content at Tenor. “The club is progressive and innovative in its use of technology and social media, and they recognize the value of Tenor’s leadership in mobile GIF-sharing. Tenor users are going to love sharing just the right GIF in their messaging conversations with friends and family, other fans and competitive foes.”