Johnson & Johnson Extends Partnership With U.S. Soccer & MLS
Johnson & Johnson has extended its partnership with U.S. Soccer and MLS following a successful two-year sponsorship that began in 2015. Johnson & Johnson brands will be featured in field level signage at matches played in the U.S. and will integrate the official sponsorship into their marketing plans, including advertising, retail, grassroots, PR and digital.
Soccer News: Johnson & Johnson Consumer Inc. has announced a multi-year renewal partnership that extends Johnson & Johnson as the official healthcare partner of the U.S. Soccer Federation and Major League Soccer (MLS). The partnership will provide Johnson & Johnson with the opportunity to support the U.S. National Teams throughout the 2018 World Cup, the 2019 Women’s World Cup, and a wide variety of matches and tournaments at every level.
The sponsorship with MLS is a multichannel approach with brand integration across all media channels during key events, including the MLS All-Star Game and MLS Cup.
The partnership will also build awareness of the Johnson & Johnson Donate a Photo app, where people can download the app to connect with causes they care about and other key platforms and partners.
“We are extending this successful collaboration with the fastest growing sport in America through the United States Soccer Federation and Major League Soccer,” said Maria Eduarda Kertesz, President, U.S. HealthE.
“Through this opportunity, we will bring new occasions for our family of brands to connect to a diverse group of consumers through a significant passion point,” said said Kertesz.
This year the U.S. MNT is currently playing World Cup Qualifiers ahead of the FIFA World Cup in 2018 in Russia. MLS kicked off its 22nd season on March 3rd with two new expansion clubs in Atlanta and Minnesota and new stadiums in Atlanta and Orlando.
Photo Credit: U.S. Soccer