Music and Fashion – always a strong combination – now enters into sports again with PUMA
Global Sports Brand PUMA has partnered with Grammy nominated, multi-platinum recording artist Big Sean — looking to have this cultural influencer as their new Creative Collaborator and Global Ambassador — and boost creativity and sales.
“Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range,” is what the PUMA press release says.
Big Sean will be working alongside PUMA’s team to design an exclusive collection that’s set to release in Spring 2018.
PUMA will also be supporting Sean in his upcoming “I Decided.” Summer tour where the Brand is a sponsor.
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music,” Adam Petrick, PUMA’s Global Director for Brand Marketing remarks about the partnership. “Big Sean’s passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
Enjoy his music while we wait for his PUMA designs….