Borussia Mönchengladbach and PUMA Partner Beginning 2018
Borussia Mönchengladbach will be outfitted by PUMA beginning the 2018/19 season as the two partner for the second time after a twenty-year hiatus. Gladbach is PUMA’s second German club competing in the Bundesliga and is home to five German championship titles.
Soccer News: PUMA and five-time German football champion Borussia Mönchengladbach have announced their new, long-term partnership that will begin July 1, 2018. The iconic sports brand will be the official technical supplier of the Lower Rhine club beginning the 2018/19 season.
PUMA will supply the licensed team as well as all Gladbach youth teams with jerseys, training clothes and accessories. As part of the long-term partnership, PUMA will also serve as the official partner for replica jerseys and merchandise.
The new partnership was announced at a joint press conference in Mönchengladbach by the club’s manager Stephan Schippers, Borussia Mönchengladbach sports director Max Eberl and General Manager PUMA DACH Matthias Bäumer. Referring to the historical success story from 1976 to 1992 and the new common goals, the partnership runs under the slogan:
What belongs together comes together.
“The contract with PUMA is not only of strong emotional significance for us, but is also a landmark step into the future,” said Schippers. “As a world-renowned and popular sports brand, PUMA has a great level of expertise in the development of functional team sport collections and in the distribution of licensed products. We look forward to great joint campaigns, starting in the 2018/19 season.”
“Borussia’s greatest sports successes in the 1970s are strongly associated with PUMA,” said Eberl. “We are therefore very pleased to be working with PUMA once again from the 2018/19 season on and to hopefully build upon our past successes.”
“We are proud to be the new partner of Borussia Monchengladbach,” said Bjørn Gulden, PUMA CEO. “We have a great history with the club with many common success moments. Gladbach plays a fast and dynamic football, which is good fun to watch. Its impressive youth work, great fans and the radiance of this traditional club make Monchengladbach the perfect match for PUMA. We look forward to this new partnership!“
“Gladbach and PUMA are simply meant for each other,” said Bäumer. “The great history of numerous sports highlights unites us. Authenticity, creativity, passion and success are common attributes. We have exciting, ambitious plans for the future and look forward to continuing our success story.”
PUMA was Gladbach’s official jersey supplier from 1976 to 1992. PUMA supported Borussia during its most successful tenure, which celebrated five German championship titles, one German Cup and two UEFA Cup victories during that period.
Photo Credit: PUMA