PUMA Roars Big with World’s Biggest Kit Launch
There is always excitement when the new professional soccer jerseys are unveiled — what will the new styling reveal? Will there be new technological improvements? Will the fans clamor to own the latest kit from their favorite team?
This week, Puma launched a sensational new away kit for Arsenal — and the reception was stellar.
In fact, for the first time, earlier this week, PUMA Football launched 23 globally licensed club Third and Away kits under the same story of “Step Out” across 7 time zones.
The day July 12th, 2017 will now be remembered as the first time this has been accomplished with such allure.
What makes these jerseys different? They are designed to show strength.
This new Puma 2017-2018 Step Out collection of soccer kits is predominantly a shade of black — inspiring a solid power and force.
By creating these strong and clean looking kits, the aim was to give both the players and fans confidence in style as they step out into their rival’s territory.
Each kit is dark and — as Puma says, ‘fearsome in color’ — as well as technically-advanced, premium in materials, with unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.
The reveal began in Sydney as the Arsenal FC team stepped out in front of Fort Denison whilst the sun set on the spectacular backdrop of the Sydney Opera House and Harbour Bridge.
Elsewhere across the globe our clubs from Borussia Dortmund to Chivas, Cerezo Osaka to FC Krasnodar, Mamelodi Sundowns to Girondins de Bordeaux, and everywhere in between, launched their kits as the sun went down on their respective countries.
What a distinctive way to unleash a new collection of soccer jerseys.
It is a super cool idea — to unveil these kits all across the globe and show how soccer in so many ways unites us all. Finally, real fashionista style comes to soccer.
As part of the campaign, PUMA released a film to demonstrate the crazy feeling the football mad can get when they pull on their favorite jersey.