Designed by Stephanie Cleaves of dynamic dZine
UWS is a national women’s soccer league sanctioned by U.S. Soccer through the United States Adult Soccer Association (USASA). UWS is a professionally operated league created for teams that meet high minimum standards. The season runs from May until the end of July, culminating in a National Championship match. The UWS player pool is comprised of college players, aspiring & former professionals and international stars.
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Soccer News from UWS: United Women’s Soccer released their official league logo, created by Stephanie Cleaves of the Lancaster Inferno and co-founder of dynamic dZine: a digital marketing company based in Lancaster, PA. UWS previewed their new logo at the 2016 NSCAA Convention in Baltimore, MD and received a strong, positive response.
The logo includes the typography “UWS” where the “W” is represented as a pictorial element. The “W” icon with its high-arching side signifies a female soccer player both moving on a pathway to professionalism and her motion on the pitch itself. The identical “U” and “S” are slightly overlapped by the “W” to represent both “us” as ownership groups united to provide a high standard of women’s soccer but also for U.S. Soccer – the sanctioning body for UWS.
“I was excited to design the logo, because it gave me the opportunity to combine my two passions: soccer and design,” said Cleaves, who goes into more detail about the logo’s design on dynamic dZine’s blog. “I enjoyed the challenge of creating a national logo that projects the professional standards of the new league. The emblem is forward thinking and embodies the strong movement of women’s soccer across the globe.”
Source: United Women’s Soccer