Target Named Official Retailer of US Youth Soccer
With over 1800 Target stores in the United States, this massive retailer with a sense of corporate responsibility and an understanding of its shoppers, has given back to the community. In fact, 5 percent of profits are given back which equals more than $4 million a week. Now, Target has agreed to help America’s passion for soccer and has announced its latest partnership with US Youth Soccer. The news comes on the heels of MLS expansion club Minnesota United revealing Target will serve as the club’s official kit sponsor during the 2017 season.
Youth Soccer News: US Youth Soccer has announced a multi-year partnership with Target, naming the retailer the “Official Retailer of US Youth Soccer.”
US Youth Soccer and Target will collaborate to create a one-of-a-kind soccer experience, comprised of 30-40 customized recreational soccer tournaments across the United States under the “Target United Cup” brand.
“Target shares our commitment to foster the growth and development of America’s youth through the sport of soccer at all ages and levels of competition,” said Christopher Moore, CEO of US Youth Soccer. “The brand power that Target brings will help deliver on our mission and give kids a fun, exciting and interactive experience at soccer tournaments all across the country.”
Under the partnership, Target will also have a significant presence at other US Youth Soccer national and regional events, including the National Championship Series, National Presidents Cup and other events.
“US Youth Soccer has a unique ability to reach millions of families across the country and we’ll work closely with them to build marketing plans that allow people to engage with the Target brand in new ways,” said Rick Gomez, senior vice president, Marketing, Target. “We also look forward to working with US Youth Soccer to launch the Target United Cup as a platform to help grow youth soccer participation in the U.S.”
Target’s partnership with US Youth Soccer is part of a series of national, local and charitable initiatives that highlight the retailer’s push into team sports. Target has also announced an official partnership with Major League Soccer, a jersey sponsorship with MLS expansion team Minnesota United FC and a grant to the U.S. Soccer Foundation.
Related Article: Target Named Minnesota United Kit Sponsor