Liverpool Football Club Acquires New Sponsor – Western Union
As the new official Money Transfer Partner of Liverpool FC, Western Union will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club. Western Union will offer fast, easy digital payments and money transfers for Liverpool Football Club and its fans, linking them to their home communities or to virtually anywhere in the world.
Soccer News: The Western Union Company (NYSE: WU) and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal Partner and the Official Money Transfer Partner of Liverpool FC. They will also become the Club’s first-ever Official Shirt Sleeve Sponsor – with the Western Union logo appearing on LFC shirt sleeves.
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“The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences,” said Jean-Claude Farah, President of Global Payments at Western Union. “This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”
To celebrate the launch of the partnership, Western Union will be offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free* money transfer promotion, running from August 10 through until the end of August.
The two organizations mirror each other in their storied histories and truly global followings. Just as football powerfully transcends borders and brings people together, Western Union has a 160-year global brand history of connecting customers across more than 200 countries and territories. The 125-year-old Liverpool football club has more than 700 million active followers globally across television, social and traditional media.
“We are proud to celebrate a sport that unifies billions of people worldwide, and to work with a partner that so closely shares our values,” said Elizabeth G. Chambers, Chief Strategy, Product and Marketing Officer at Western Union. “Our customers are digitally-savvy and on-the-go, moving not just money but their human capital – their cultures, values and sporting allegiances. Like us, Liverpool FC has an active and diverse global following who want to be a part of something bigger and we can help them achieve this.”
Western Union’s logo is the first to appear on the sleeve and sixth to appear on the shirt, since the inception of Liverpool FC.
The Western Union patch will be available free of charge to all LFC fans that have purchased a 2017-18 Liverpool FC shirt and will be available in-store and online from Sunday 27th August. Full details will follow on www.liverpoolfc.com.
* Western Union also makes money from currency exchange. When choosing a money transmitter, carefully compare both transfer fees and exchange rates. Fees, foreign exchange rates and taxes may vary by brand, channel, and location based on a number of factors. Fees and rates subject to change without notice.
Photo Credit: Western Union Media